By law, we cannot ask children to provide more information than is reasonably necessary. If we do collect personal information from a child online, the law allows us to keep that information only as long as is reasonably necessary to fulfil the purpose for which the information is collected.
We may collect the following Personal Information about our child visitors under the age of 14:
Parent email address or other online contact information
Teacher email address or other contact information
We may also collect information from child visitors such general geo-location information (but no more specific than city and school.
Schools are responsible for obtaining parent’s permission before inputting Personal Information from a child, except as permitted by law, such as where we are only using an email address to respond directly to a request from the child.
We may request the parent’s consent in any way the law allows. For example, if the child’s Personal Information will be used only by us, we may ask for the parent’s consent by email. If the child’s Personal Information will be disclosed on the Site or shared with a third party, we may verify that the person providing consent is the parent by asking for consent in connection with a credit card transaction. Parents have the option to consent to the collection and use of their children’s information without consenting to the disclosure of that information to third parties, except to the extent that disclosure of such information is a necessary part of the activity for which parental consent is given. Notice of the information collection, use and disclosure practices associated with a particular online activity will be provided to the parent when we ask for consent. That notice will also be on the Children’s Site to which it applies. Sometimes, in connection with the direct notice to the parent, we may collect the parent or child’s name from the child (for example, the child’s first name, so that the parent knows which of their children wants to sign up for an activity).
When a child visits the website, our systems automatically collect the Internet protocol, or “IP”, address associated with the child’s computer. An IP address is a string of numbers that is usually controlled by a user’s Internet service provider, and automatically assigned when a user’s computer connects to the Internet. We use this information to identify and fix problems with the way our sites work. IP addresses can also give us general location information from our child users.
We also collect “clickstream data”. Clickstream data is information about a user’s “clicks” or actions the website, such as the pages, content or ads seen or clicked on, and other activity. Clickstream data also includes information about a child’s computer or device, Web browser and operating system and settings and may include referrer URL information that is automatically passed to us (that is, information about where the user came from before arriving on our Site, which may include search terms in the URL string).
Cookies are small data files sent by a Web site or application and saved on a user’s computer or device at the request of that site or app. A browser cookie stores information about the user’s Web browser, so we can recognise that browser when a user comes back to that site or app. Cookies can help us save a user’s preferences, and can also be used to help with age-screening tools. Most browsers can be set to detect or reject browser cookies, but refusing cookies may, in some cases, make it difficult or impossible to use the Site. More information about the use of browser cookies, including how to manage or delete them, is available in the tools, help or similar section of Web browsers and at allaboutcookies.org. By allowing their children to use our websites, parents agree to the placement of cookies on their child’s computer or device.
The Personal Information we collect from or about a child via our website is used to categorise children to allow teachers to set classwork/ homework for children in their class, to send password reminders, provide customer service, and to contact the child or the child’s parent about competitions/ videos of the week.